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Field & Experiential Marketing Statistics

A research hub for 2026 — sourced industry data on field, street team, and experiential marketing, paired with Street Teams Co's real campaign results across 1,000+ US cities.

Every page below pairs sourced third-party research (Nielsen, McKinsey, BCG, Cvent, EventTrack, and more — each stat attributed and linked) with Street Teams Co's first-party campaign data from 500+ campaigns and 50+ documented case studies.

Street Team & Experiential

In-person engagement, brand trust, and ROI of experiential marketing.

82% prefer in-person events

Product Sampling

Trial-to-purchase conversion, sampling vs advertising, and sales lift.

~35% trial-to-purchase

Event Staffing & Trade Shows

Trade show market size, exhibitor ROI, and attendee buying authority.

~4:1 exhibitor ROI

Brand Ambassadors & Word-of-Mouth

Consumer trust vs ads and word-of-mouth's share of purchases.

92% trust recommendations

Guerrilla Marketing

Memorability vs traditional ads, ROI, cost, and shareability.

90% find it memorable

College & Gen Z

Campus ambassador action rates, Gen Z buying power, and peer influence.

~90% campus action rate

Our Real Results

50+ documented case studies for brands like MrBeast, Netflix, and Adidas.

50+ case studies

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