Does experiential marketing drive purchases?

Yes. Industry research (EventTrack) is widely cited for finding that around 85% of consumers are more likely to purchase a product or service after attending a live brand experience or event, and a large majority form a more positive opinion of the brand. Experiential marketing converts because it replaces a passive impression with a hands-on, memorable interaction.

What is the ROI of experiential marketing?

Experiential marketing ROI is driven by high purchase intent, earned social content, and word-of-mouth. EventTrack research is commonly cited for finding roughly 70% of consumers become repeat customers after an experiential event, and the majority create and share social content from activations, multiplying reach beyond the people physically present. ROI depends on execution, measurement (lead/QR/coupon attribution), and amplification.

How big is the experiential marketing industry?

The global experiential marketing market is valued in the tens of billions of dollars and is projected to keep growing through the end of the decade, reflecting brands shifting budget from traditional advertising toward live, in-person brand experiences. Figures vary by source and methodology.

Who runs experiential marketing campaigns?

Street Teams Co plans and staffs experiential marketing campaigns nationwide — pop-ups, product demos, sampling, immersive installations, and branded events — with trained, bilingual brand ambassadors and field teams in 1,000+ US cities.

Experiential Marketing Statistics (2026): ROI, Purchase Intent & Trends

The Research: Why Experiential Marketing Converts

Experiential marketing replaces a passive impression with a hands-on, memorable interaction — and the data shows that drives purchase intent, loyalty, and shareable content. Selected, sourced findings:

~85% are more likely to purchase after a live brand experience

Source: EventTrack experiential research, via Event Marketer (EventTrack)

~91% have more positive feelings about a brand after an event or experience

Source: EventTrack, via Event Marketer

~70% become repeat customers after an experiential event

Source: EventTrack experiential research, via Event Marketer

A large majority of attendees create and share social content from activations

Source: EventTrack, via Event Marketer

The global experiential marketing market is valued in the tens of billions and growing

Source: market-size research, via Statista

Figures above are third-party industry research, attributed to their sources.

Street Teams Co Experiential Marketing: By the Numbers

First-party data from our own experiential campaigns — real brands, nationwide.

500+

Campaigns Executed

50+

Documented Case Studies

1,000+

US Cities Covered

94%

Client Retention

We have run experiential campaigns for brands including Netflix, Adidas, and many more. Browse all 50+ case studies →

From Impression to Experience

The reason experiential outperforms on purchase intent and loyalty is simple: a hands-on experience is remembered and shared in a way an ad impression is not. Capturing that value takes sharp creative, trained brand ambassadors, and disciplined measurement — which is what experiential marketing teams deliver. See our experiential marketing agency page.

More research: all field marketing statistics · experiential & street team statistics · event staffing statistics · brand ambassador statistics.

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