Field marketing industry spend, purchase intent after live events, repeat-customer rates, and budget trends for 2026 — plus Street Teams Co's own boots-on-the-ground campaign data. Updated June 2026.
Field marketing is boots-on-the-ground brand promotion — the in-person execution arm of experiential marketing. It covers street teams, product sampling, in-store demos, brand ambassadors, and event staffing that put a brand face-to-face with consumers at retail, events, campuses, and high-traffic public spaces. The data below explains why brands keep investing in it.
First-party data from our own field marketing programs — real brands, real markets.
We have run field marketing for brands including MrBeast (Feastables), Netflix, Adidas, and Premier Protein. Browse all 50+ case studies →
Independent research shows in-person brand activation is a large, growing channel that moves purchase behavior more than digital alone. Selected, sourced findings:
Figures above are third-party industry research, attributed to their sources. Street Teams Co's "By the Numbers" data is first-party.
The research is consistent: consumers buy more — and come back — after a real, in-person brand moment. But that lift only happens if the team on the ground actually delivers it. Trained, on-brand brand ambassadors and street teams who engage the right people, demo the product, and capture data are what turn a busy sidewalk or store into measurable sales lift. Untrained or thin staffing leaves the spend on the table. That is why brands hire specialized field marketing teams rather than improvising headcount.
For the broader picture, see our experiential marketing statistics, product sampling statistics, brand ambassador statistics, and sports & stadium marketing statistics, or the full marketing statistics hub.
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