What the research says about in-person, field, and experiential marketing in 2026 — plus Street Teams Co's own campaign data from 1,000+ US cities. Updated June 2026.
First-party data from our own field campaigns — real clients, real markets, documented results.
We have run documented campaigns for brands including MrBeast (Feastables), Netflix, Adidas, Microsoft, Premier Protein, and Visible. Browse all 50+ case studies →
Independent industry research consistently finds that face-to-face brand experiences outperform digital-only channels on trust and purchase intent. Selected, sourced findings:
Figures above are third-party industry research, attributed to their sources. Street Teams Co's "By the Numbers" data is first-party and reflects our own campaigns.
The data points to a consistent conclusion: when trial, trust, or local presence drives the purchase, putting trained people in front of consumers converts better than impressions alone. That is the core of street team marketing, product sampling, and experiential activations — especially in concentrated markets and around major events like the 2028 Summer Games in Los Angeles.
For cost context, see our guide to how street team marketing is priced, or compare agencies on our event staffing companies comparison.
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