The Campaign
Street Teams Co executed a national street marketing program for Adidas, deploying brand ambassadors outside sporting events, running clubs, and urban basketball courts. Our teams distributed exclusive promo codes, ran on-the-spot shoe fitting experiences, and created pop-up engagement zones that brought the Adidas brand directly to athletes and sneakerheads on the streets. The program ran across multiple years, with logged activations from February 2014 through November 2018. It included recurring Adidas Golden Stripes youth soccer camp activations in Azusa, California, Lawrence, Kansas, and Orlando, Florida, each staffed with five-person teams; a thirteen-person deployment for the Adidas Foot Locker managers meeting in Orlando; and a branded activation on Crosby Street in New York's SoHo neighborhood. Our teams also staffed multi-day coverage of the Boston Marathon in April 2014, a three-day Winter Music Conference presence in Miami, and the 7x7 Football Tournament in College Station, Texas, the largest single deployment, with a 24 to 25 person crew on all three tournament days. In total, the archive documents 23 separate Adidas activations across nine states.
Services Delivered
Markets
Campaign date: February 2014 - November 2018
More Sports Campaigns
Ready to Run a Campaign Like This?
Tell us your goals and we will build a custom plan. Every campaign is custom-quoted.
Get a Free Quote