Free Tools for Brand Managers

Calculators, templates, and frameworks built from 500+ campaigns. No email required.

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Calculator

Staffing Cost Calculator

Estimate headcount and budget for any campaign. Inputs: campaign type, touches needed, duration, cities, market tier. Outputs cost range based on our real benchmark rates.

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Free Download

Street Team Activation Playbook

12-page tactical PDF with brief template, 14-day deployment timeline, vendor evaluation scorecard, and ROI measurement framework. Gated lightly (just name + email).

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PDF

Capability One-Pager

Single-page summary for sharing internally, attaching to RFPs, or briefing your procurement team. Stats, services, pricing, contact. No gate.

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Reference

FAQ & Quick-Reference

19 questions across 6 categories — pricing, deployment, measurement, compliance, vendor evaluation, getting started. Honest answers, no agency-speak.

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Pricing

Transparent Rate Card

$25-$75/hr per BA. Single-city activations from $1,500. Multi-city tours from $15K/market. The actual published rate card most agencies hide.

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Comparisons

Agency Comparison Hub

Side-by-side comparisons against ATN, Mosaic, GMR, Inspira, Advantage Solutions, and 20+ other street team and experiential agencies.

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Coming Soon

ROI Measurement Worksheet

Interactive worksheet to plan and track ROI metrics for your campaign. Pre/post brand lift, SPINS integration, MMP attribution, ROAS tracking.

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Coming Soon

Vendor Evaluation Scorecard

10-question fillable scorecard for evaluating any street team agency. Built from Chapter 7 of the playbook — pulled out as a standalone tool.