Services Pricing Case Studies Locations Blog Get Quote
Free Playbook · 12 pages · No upsell

Launch a Street Team Campaign in 14 Days — Without Wasting Budget

The exact framework, brief template, staffing math, and vendor scorecard we built from running 500+ campaigns across 1,000+ US cities. Free download.

  • Fill-in-the-blank campaign brief template
  • Touches-per-hour staffing math formulas
  • Day-by-day 14-day deployment timeline
  • Vendor evaluation scorecard (10 questions every agency should answer)
  • ROI measurement framework with category benchmarks

Get the Playbook

Instant download. No phone calls. Unsubscribe any time.

We respect your inbox. You'll receive the playbook plus optional follow-up resources. Unsubscribe any time.

What's Inside The full 12-page playbook covers everything from brief to launch.

CH 01

Is a Street Team Right for Your Campaign?

5-question fit assessment, scoring rubric, and a decision matrix by industry category (CPG, beauty, app launch, dispensary, NIL, B2B SaaS).

CH 02

The Brief — What to Define Before Engaging an Agency

The 7 elements every brief needs. Common mistakes (vague goals, missing measurement). Fill-in-the-blank 1-page brief template included.

CH 03

Market Planning — Choosing the Right Cities

The Population × Trade Area × Foot Traffic framework. How to pick 5 launch cities vs 15-city rollout. Test → Validate → Scale cadence.

CH 04

Staffing Math — Headcount & Hours Formula

The Touches per Hour formula. Industry benchmarks (60-90 for retail sampling, 100-150 for festival). Worked example: 100K samples in 30 days.

CH 05

The 14-Day Deployment Timeline

Day-by-day breakdown from brief finalization to launch. What can go wrong at each stage and how to mitigate it.

CH 06

Measurement — Proving ROI

The 5 KPIs that matter to a CMO. How to instrument campaigns with QR codes, branded coupons, geo-fencing. Category benchmarks.

CH 07

Vendor Selection — Picking the Right Agency

The 8 questions to ask every street team agency. Red flags and green flags. Pricing transparency benchmarks ($25-75/hr is honest market rate).

BONUS

3 Worksheets You Can Print and Use

1-page Brief Template · 1-page Staffing Math Worksheet · 1-page Vendor Evaluation Scorecard. Built to be re-used campaign after campaign.

500+
Campaigns Executed
1,000+
US Cities
10,000+
Vetted Field Staff
4.9/5
127 Reviews

"Most field marketing agencies treat street teams as a black box — you book staff, they show up (or don't), you get a vague recap. We built Street Teams Co to fix that."

— From Chapter 7 of the playbook

Common Questions

Is this really free? What's the catch?

There's no catch. The playbook is genuinely free and we don't gate the most useful sections behind paid tiers. We're giving it away because most brands considering a street team campaign don't know how to plan one — and a well-planned campaign converts to a real engagement with the right agency. We hope that agency is us. If it isn't, the playbook still works.

How long is it?

12 pages of tactical content plus 3 fill-in-the-blank worksheets (brief template, staffing math worksheet, vendor evaluation scorecard). About a 20-minute read end-to-end.

Who is this for?

Brand managers, product marketing managers, marketing directors, and founders who are considering a street team or brand ambassador campaign for the first time, or who want a more rigorous framework than their current agency provides. It assumes basic marketing literacy but no field marketing experience.

Will you call me after I download?

Only if you tell us you want to talk. We may send 1-2 optional follow-up emails with related resources. You can unsubscribe with one click any time.

Can I share the playbook with my team?

Yes — please do. The more people on your team using the same brief and measurement frameworks, the better the campaigns work.