Campaign Inputs

Campaign Type

Determines benchmark touches-per-hour.

Total Consumer Touches Needed

How many face-to-face consumer interactions does the campaign need to produce?

Campaign Duration (Days)

Total active deployment days. Not counting weekends if you only run weekdays.

Hours Per Day Per BA

Typical shift is 6-8 hours. Festivals and trade shows often 8-10.

Number of Cities

Are you running this in 1 city or multiple? Multi-city campaigns require concurrent staff.

Market Tier

Tier 1 = LA/NYC/Chicago. Tier 2 = mid-major. Tier 3 = secondary markets.

Staff Role Type

Specialized roles cost more (compliance, language, technical demos).

Estimated Campaign Plan

Based on Street Teams Co benchmark touches-per-hour rates.

Touches/hr benchmark75

Total BA-hours required133

Hours per BA over campaign30

Recommended headcount5

Headcount per city5

Hourly rate range$30-60

Estimated Staff Cost Range

$4K – $8K

Excludes kit/permits/management/reporting (typically +15-25%)

Get a Precise Quote →

How to use this: The calculator gives you a defensible ballpark range to bring to internal budget conversations. It assumes industry-standard benchmarks built from Street Teams Co's 500+ campaigns. Real quotes will vary based on your specific brief, brand training requirements, kit/material costs, permits, venue fees, and management overhead. We typically add 15-25% on top of staff costs to cover those line items. Send us your brief for a precise quote within 24 hours.

Industry Benchmarks: Touches Per Hour

These benchmarks come from analyzing thousands of brand ambassador shifts across Street Teams Co's 500+ campaign history. They are what we expect a competent BA to deliver in a real-world environment. Lower-end ranges represent challenging conditions (bad weather, low foot traffic, complex consumer interactions); higher-end represents ideal conditions.

Trade Show Lead Gen

200-300

Captive audience at booth

Festival Sampling

100-150

High foot-traffic, eager consumers

College Campus

80-120

Student traffic, peak hours

Retail Sampling

60-90

In-store demo, ~30-second touch

In-Store Demo

50-80

Longer educational touches

Guerrilla / Wild Posting

40-60

Mobile/non-stationary

Street Canvassing

20-40

Longer conversation, lead capture

What's Not Included in the Estimate

The calculator estimates direct staff cost only. A complete campaign budget typically includes additional line items:

Kit production / branded materials — $500-$5,000 depending on campaign type
Permits and venue fees — $0-$10,000 depending on city and venue (festivals expensive)
Account management and reporting — typically 15-20% of staff cost
Travel / per diem — for multi-city campaigns or non-local staff
Technology (GPS tracking, lead capture iPads) — usually included in Street Teams Co engagements
Brand training time — 1-2 hours per BA at half rate for product-heavy launches

Send us your brief and we'll come back with a full proposal that breaks every line item out transparently. Get a precise quote →

Want the Full Methodology?

Download The Street Team Activation Playbook for the complete framework: brief template, market planning, 14-day deployment timeline, ROI measurement framework, and vendor evaluation scorecard. Free, 12 pages.