Santa Monica & Venice: The Beachfront Stage of the 2028 Games
Some of the most photographed coastline on Earth runs through Santa Monica and Venice, and during the 2028 Summer Games it becomes one of the most valuable open-air activation environments in Los Angeles. This is not a venue district in the traditional sense; it is a destination where visitors and locals gather for the experience itself, drawn by the Santa Monica Pier, the beaches, and the unmistakable energy of the Venice Boardwalk.
The beachfront audience is a marketer's dream: relaxed, social, and primed to share. Foot traffic builds early and stays late, flowing from the Pier and the Third Street Promenade down through Ocean Front Walk to the artists, performers, and crowds of Venice. Just inland, the boutique-lined Abbot Kinney corridor draws a style-conscious, trend-forward crowd that loves a beautifully executed brand moment.
Street Teams Co staffs the Westside beaches regularly and knows how the coastal crowd moves across the day, from morning joggers and beach setups to the peak afternoon promenade and the golden-hour Pier rush. Our brand ambassadors and sampling teams understand that on the beach, the brands that win lead with refreshment, sun-friendly experiences, and installations built to be photographed and shared.
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The Westside beaches draw enormous all-day crowds during major events, and prime activation talent books fast. Tell us your activation goals and we will build a custom Santa Monica and Venice staffing plan.
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Santa Monica and Venice deliver a relaxed, social-first, all-day beachfront audience. Here is where brands win:
- Santa Monica Pier — The iconic landmark concentrates enormous foot traffic at the gateway to the beach, ideal for high-visibility brand ambassadors and photo activations.
- Third Street Promenade — The car-free shopping and dining strip delivers dense, walkable foot traffic perfect for street teams and experiential brand zones.
- Venice Boardwalk & Ocean Front Walk — The artists, performers, and crowds create a high-energy environment built for guerrilla marketing and shareable moments.
- Abbot Kinney Boulevard — The boutique corridor draws a style-conscious crowd receptive to premium, beautifully executed brand experiences.
- Beach & bike path — The open sand and the Marvin Braude path host relaxed, all-day crowds ideal for cold-beverage sampling and family-friendly activations.
- Muscle Beach & Venice Skatepark — These social landmarks draw fitness and youth audiences perfect for sportswear, beverage, and app activations.
The Westside beaches draw a truly global crowd, blending international tourists with LA's multilingual population. The majority of our available Santa Monica and Venice staff are fully bilingual in English and Spanish, with French, German, Mandarin, and additional languages available to engage the international visitors who flock to the coast during the 2028 Games.