Exposition Park: The Historic Heart of the 2028 Games
No district carries more sporting history into the 2028 Summer Games than Exposition Park. Home to the storied LA Memorial Coliseum and the modern BMO Stadium, this compact, museum-lined district has anchored Los Angeles' biggest moments for a century. During the 2028 Games it returns to the center stage, drawing steady, energized crowds to one of the most walkable venue clusters in the entire metro.
What sets Exposition Park apart is density paired with a young, diverse audience. The neighboring USC campus, the California Science Center, the Natural History Museum, and the surrounding green space mean the area is busy well beyond session times. The crowd skews younger and more student-driven than other LA venue districts, which makes it fertile ground for product trial, social-first activations, and brands chasing a Gen-Z and millennial audience.
Street Teams Co maintains an active staff network across South LA and the USC area, and our teams know how foot traffic moves between the Coliseum, BMO Stadium, the museums, and the campus. That local knowledge lets our brand ambassadors and street teams position for maximum visibility in a district where the right corner can mean the difference between hundreds and thousands of interactions.
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Exposition Park's dense, walkable footprint fills quickly during major events. Tell us your activation goals and we will build a custom Exposition Park staffing plan.
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Exposition Park concentrates a youthful, diverse crowd into a tight, walkable footprint. Here is where brands win:
- Memorial Coliseum perimeter — The historic stadium draws huge crowds on session days. Street teams and brand ambassadors at the gates and along the approach capture peak foot traffic.
- BMO Stadium activations — The intimate soccer-specific venue keeps the district active across multiple sessions, ideal for passionate-fan engagement and sampling.
- USC campus edge — The adjacent university brings a steady student audience, perfect for app downloads, product trial, and youth-skewing brand activations.
- Museum row & Science Center — Families and tourists visiting the museums create all-day dwell zones for experiential brand experiences.
- Banc of California area & Figueroa — The corridors connecting the venues and campus deliver consistent pedestrian flow for guerrilla marketing.
- Rose Garden & green space — The park's open lawns and plazas are natural gathering spots for sampling crews and social-first installations.
Exposition Park sits in the heart of one of LA's most diverse communities, and the global crowd arriving for the 2028 Games adds another layer of international visitors. The majority of our available Exposition Park staff are fully bilingual in English and Spanish, with Mandarin, Korean, and additional languages available to connect authentically with the students, families, and global guests who pass through this district.