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Home / Case Studies / Skinny Mixes - NYC Street Sampling Blitz

Food & Beverage

Skinny Mixes - NYC Street Sampling Blitz

Sugar-Free Flavor Revolution

Manhattan, NYC

Location

500+

Social Media Posts

8,000+

Direct Interactions

15,000+

Samples Distributed

The Campaign

Street Teams Co deployed a street sampling squad across Manhattan to put Skinny Mixes directly in consumers' hands. Our ambassadors hit Union Square, Times Square, and SoHo with branded coolers and sampling stations, creating high-energy interactions that drove immediate product trial and social media buzz.

Services Delivered

Street SamplingGuerrilla Product DistributionUrban Brand Ambassadors

Markets

New York City

Campaign date: March 2025

From the Field

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