Guerrilla Marketing Meets Asian Soul Food
Street Teams Co deployed guerrilla street teams across four major U.S. cities to drive foot traffic for Wagamama's restaurant expansion. Our brand ambassadors hit sidewalks, transit hubs, and college campuses distributing promotional offers and food samples — creating direct, face-to-face interactions that converted passersby into diners. The campaign generated massive local buzz through strategic flyering, sidewalk chalk art, and costumed street performers.
Campaign date: June 2023
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