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Food & Beverage

Wagamama - Multi-City Street Team Blitz

Guerrilla Marketing Meets Asian Soul Food

4 Major Markets
Cities
50,000+
Flyers Distributed
12,000+
Direct Interactions
+38%
Foot Traffic Increase

The Campaign

Street Teams Co deployed guerrilla street teams across four major U.S. cities to drive foot traffic for Wagamama's restaurant expansion. Our brand ambassadors hit sidewalks, transit hubs, and college campuses distributing promotional offers and food samples — creating direct, face-to-face interactions that converted passersby into diners. The campaign generated massive local buzz through strategic flyering, sidewalk chalk art, and costumed street performers.

Services Delivered

Guerrilla Street MarketingCoupon DistributionFood SamplingSidewalk Activations

Markets

TampaAtlantaNew York CityBoston

Campaign date: June 2023

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