Peelz California Mandarins - National Grocery Road Tour

The Campaign

Hodde Bros needed boots-on-the-ground support to introduce Peelz California Mandarins to shoppers at grocery retail during peak citrus season, running a branded mobile sampling tour from a custom Peelz food truck outfitted with a spin-to-win prize wheel, photo props, and oversized fruit displays. The route opened with a ten-day run at a single Scarborough, Maine Hannaford from late November into early December 2023, then moved into New Hampshire and Massachusetts stops in Haverhill, Hudson, and Hanover before working through New York locations including a Price Choppers in Schenectady and stops in Tonawanda and Hamburg through late December. The tour resumed in late January 2024 with a six-stop Connecticut swing covering Westport, Fairfield, Bloomfield, Newington, Waterbury, and Wallingford. From there the route moved in regional clusters, working Gastonia, NC locations near Charlotte in February, an Atlanta-area Publix, a Memphis Kroger, and Mississippi stops in Oxford, Tupelo, Richland, and Brandon in March, followed by Fort Smith and Fayetteville, AR, including a Walmart location, and a St. Louis-area run of five Schnucks and independent grocery stops between March 27 and 29. Lean two-person teams handled each activation in parking lots and storefronts throughout. The tour ran in waves from late November 2023 through early June 2024, covering both coastal grocery corridors and Southern and Midwestern retail stops, with a final stretch of inventory management shifts in late May and early June closing out the program.