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Entertainment

+44 Formula One - Las Vegas Street Activation

Racing Into the Future

11 Days
Duration
20+ Ambassadors
Street Team Size
15,000+
Direct Interactions
Las Vegas Strip
Location

The Campaign

Street Teams Co deployed brand ambassadors across the Las Vegas Strip and surrounding venues during the Formula 1 Grand Prix. Our street teams distributed branded merchandise, created photo-op stations, and drove foot traffic to the +44 activation at The Wynn — blending guerrilla street marketing with high-profile event presence.

Services Delivered

Street Team DeploymentGuerrilla Brand ActivationMerchandise Distribution

Markets

Las Vegas

Campaign date: November 2024

From the Field

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