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Cirque du Soleil - Dallas Street Team Takeover

Guerrilla Tactics at the State Fair of Texas

4 Days
Event Duration
8,000+
Direct Interactions
+45%
Ticket Inquiries
2,500+
Social Shares

The Campaign

Street Teams Co unleashed a high-energy guerrilla street team at the Great State Fair of Texas to promote Cirque du Soleil's Dallas show. Our brand ambassadors used bold signage, costume activations, and live performance teasers to stop foot traffic and create Instagram-worthy moments. The team covered high-density fair zones, parking lots, and surrounding neighborhoods to maximize reach far beyond the fairgrounds.

Services Delivered

Guerrilla Street MarketingCostume ActivationsFlyeringStreet Performance

Markets

Dallas

Campaign date: October 2024

From the Field

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