Baja Brewing - Beer Sampling | Street Teams Co Case Study

The Campaign

The Northgate Market program ran as a recurring sampling schedule through the first half of 2025, with documented visits in January, February, and May. Each stop was staffed with a single brand ambassador conducting in-store beer sampling, and the schedule covered a wide swath of Southern California Northgate Market locations, including stores in San Diego, Chula Vista, Long Beach, Culver City, Norwalk, Santa Ana, Buena Park, Anaheim, Fontana, Riverside, Costa Mesa, Vista, South Gate, and La Habra. January alone saw sampling events staffed on six separate dates across more than a dozen store locations, giving the brand consistent, store-level visibility during the campaign's most active stretch. That cadence continued into February and picked back up in May, keeping Baja Brewing in front of Northgate Market shoppers over a sustained window rather than a single sampling weekend. The single-market, single-retailer structure also made the program easy to repeat.