Win Super Bowl Week in the Host City
The Super Bowl is the biggest single-day event in American culture — but for brands, the real opportunity isn't the 60 seconds of a TV spot. It's the week-long takeover of the host city: fan festivals, tailgates, sponsor activations, bar and restaurant programs, hotel lobbies, and entertainment districts packed with hundreds of thousands of visitors in a celebratory, high-spend mood. That is where street teams, sampling crews, and brand ambassadors turn the world's biggest sporting moment into trial, engagement, and earned media.
And unlike the broadcast and in-stadium rights reserved for official sponsors, the host city's public spaces are wide open to any brand willing to show up where the fans are. Most Super Bowl-week brand impact happens in the city around the game — which is exactly where Street Teams Co operates.
The Super Bowl rotates host cities each year, and Street Teams Co maintains active staff networks in 1,000+ US cities. Wherever the game lands — and across the surrounding markets that fill with visitors — we recruit and deploy local, vetted, bilingual teams who know the city's foot-traffic patterns, venues, and the best intercept points for a week of activation.
Get Your Super Bowl Staffing Quote
Tell us the host city, your goals, and dates, and we'll build a custom Super Bowl week activation staffing plan and a free quote.
Request a Free QuoteSuper Bowl Activation Roles We Staff
- Brand ambassadors — Trained, bilingual reps for product trial, education, lead capture, and engagement across fan events and the entertainment district.
- Street teams — High-energy crews working tailgate lots, transit hubs, hotel corridors, and the streets around the stadium and fan festival.
- Product sampling — Sampling of beverages, snacks, and promotional items to celebratory, high-spend crowds, with cold-chain logistics available.
- Bar & on-premise teams — Pourers, hosts, and brand reps for sponsored bars and restaurant takeovers during Super Bowl week.
- Event & hospitality staff — Registration, hospitality, and sponsor-lounge support for fan festivals and corporate programs.
- Guerrilla & experiential — Attention-grabbing installations and stunts built to earn media during the most-watched week in sports.
Bilingual staffing matters here too — the Super Bowl draws a national and international audience to the host city. The majority of our available staff are bilingual in English and Spanish, with additional languages available to match your audience and the market.
Frequently Asked Questions: Super Bowl Staffing
Can you staff brand activations during Super Bowl week?
Yes. Super Bowl week turns the host city into one of the most concentrated brand-activation windows of the year — fan festivals, tailgates, sponsor activations, bar and restaurant programs, and pop-ups all week long. Street Teams Co staffs brand ambassadors, sampling crews, street teams, and promotional teams across the host city, with locally recruited, vetted, bilingual staff wherever the game is held.
Which cities can you staff for the Super Bowl?
Any of them. The Super Bowl rotates host cities each year, and Street Teams Co maintains active staff networks in 1,000+ US cities. Wherever the game is held — and in the surrounding markets that fill with visitors — we recruit and deploy local teams who know the city's foot-traffic patterns and venues.
Can brands activate around the Super Bowl without being an official sponsor?
Yes. While official in-stadium and on-broadcast rights are reserved for sponsors, the host city's public spaces, fan festivals, bars and restaurants, hotels, tailgate lots, and entertainment districts are wide open for street teams, sampling, and brand ambassadors. Most Super Bowl-week brand impact happens in the city around the game, not inside the stadium.
How much does Super Bowl event staffing cost?
Every Super Bowl activation is custom-quoted based on the host city, dates, roles, team size, hours, and language needs. There are no published rate cards because no two programs are alike, and demand peaks during Super Bowl week. Tell us your brief and we will return a detailed staffing plan and a free quote.
Ready to Activate at the Super Bowl?
The best field staff in any host city book early for Super Bowl week. Start the conversation today and reserve your team.
Get Your Super Bowl Staffing Quote