The Campaign
Brand ambassadors engaged the local community through product sampling, promotional giveaways, and direct consumer interaction at high traffic locations throughout the city, generating more than 50,000 brand impressions and distributing more than 15,000 samples. A documented event day, a Sports Game Swag Street Team activation, took place on February 27, 2026, near Vel R. Phillips Avenue in downtown Milwaukee, in the city's sports and entertainment venue corridor. The Milwaukee campaign paired everyday street level sampling with a larger single day activation tied to a local sports event, giving Durex both sustained neighborhood presence and a concentrated push in front of a dense, engaged crowd.
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Campaign date: February 2026
From the Field
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